Waste occurs all too often in the world of food retail. It happens because of overstocking or not making enough sales, which is not only harmful to the environment but a financial loss. Thankfully, there are some great ways you can fix up your store to avoid a pile of expired stock.
Make use of display techniques
Strategic placement of products can affect the consumer experience. Not only should you be placing your goods in an easy-to-categorize fashion, but you should arrange them in a way that frontloads the items you want to sell fast.
Enticing customers is as easy as using proper storage equipment like a glass door refrigerator. Commercial usage of this is not necessarily unheard of, but putting it in a good section of your space can nudge customers in the right direction and attract them to open the doors and make that purchase. With the right model, this can also be a more energy-saving way of keeping your goods ready to roll and staying fresh. Some units now are built to prevent fogging and can easily be integrated with existing units in your store. When your display remains clear without sacrificing the temperature, customers are more likely to peruse as the lesser effort makes it easier to buy.
Use time as a motivator
Creating a sense of urgency is a surefire marketing technique for any product. Doing this can easily be achieved by using the proper messaging and language to invoke a need for customers to buy your goods. Emphasize the limited supply and make use of promotional sales that you can do to peak interest.
Limited time offers are effective when done right and have been proven to boost sales massively. Using the angle of scarcity on particular items and stocks that you want to sell can help you manage everything that you need to keep fresh in the back. As long as you don’t use language that implies a problematic kind of rush, consumers are positively responsive to this particular tactic. The scarcity of goods makes them automatically more attractive to buyers, and if you can cement their use as a product, the stocks will fly off the shelves effectively.
Invest in your brand
Even though retail food stores like supermarkets, convenience stores, and the like are more about the different brands they carry within, it’s important to set the store itself apart from others. When you’ve established a specific brand voice and practices, you can create a greater sense of brand loyalty from consumers toward your shop in particular.
When customers associate shopping for good with your store, this can spread to other shoppers and create reliability that eventually makes it easier to get rid of your stock. When you have a trusted name, it even makes it easier to get rid of less popular products and variations because consumers are more likely to take a chance on it solely based on the fact that they trust your store to carry only the right products.
Australia has seen up to 5 million tons of food wasted annually, so making use of these methods can help you do your part to lessen this statistic and even cut down on costs.